I create distinctive brand experiences where consumer insight, creativity, and execution come together to turn moments into momentum.
See selected work SCROLL TO WANDERA small selection of collaborations, side quests, and long conversations turned into form.
India’s endurance nutrition category
2026A category study uncovering the missing middle between everyday fueling and premium sports nutrition.
Preview the project ↗FIFA fan experience
2026Connected millions of football moments with everyday brands through an immersive FIFA fan experience.
View campaign ↗Maha Kumbh edition / Lifebuoy
2025At the Maha Kumbh, we took Lifebuoy to the crowd—helping pilgrims understand how it protects against germs and encouraging handwashing along the way.
View campaign ↗Unilever brand sponsorship overview
2026A daily pulse on the World Cup—tracking fan moments, creator stories, player milestones and brand conversations around the final.
Preview the daily digest ↗A few of the brands I’ve had the pleasure of working with over the years.
No magic tricks. Just close listening, a sharp pencil, and enough time to notice what everyone else walked past.
The brief is rarely the whole story. I look for the tension, the aside, the thing someone says only once.
We map what matters, test the edges, and make a visual language sturdy enough to carry an idea.
The final work should feel inevitable in hindsight — and give your team more room to move next time.