Brand & Content
Strategist.

India has a growing endurance athlete base. What’s missing is accessible, consistent fuel between everyday workarounds and premium sports nutrition.

MY WORK Conducted independent research, used Reddit discussions to gather consumer insights, and shaped the findings into a clear storyline for the brand.

TAKEAWAY For fueling to become a habit, the category needs to close both the access gap and the information gap.

Where football meets fresh. Connected millions of football moments with everyday brands through an immersive FIFA fan experience.

MY WORK Researched and selected influencers for the campaign, collaborated with creators, and made sure the brand was clearly highlighted in the content.

CAMPAIGN IDEA Bring brands into the fan experience and make them part of the moments people were already sharing.

A Lifebuoy hygiene campaign at the Maha Kumbh, encouraging handwashing and helping people understand how the soap protects against germs.

MY WORK Worked on the on-ground campaign and collaborated with content creators on Maha Kumbh content, reinforcing Lifebuoy’s germ-protection and handwashing message.

CAMPAIGN FOCUS Make handwashing feel relevant, simple and doable in the middle of a major gathering.

A daily briefing on the conversation around the World Cup final, covering fan moments, creators, player stories, brands and sentiment.

MY WORK Monitored and analyzed social conversations; tracked top hashtags, brand and competitor activity, standout moments and positive or negative sentiment.

OUTPUT A concise daily report to help teams understand what fans were responding to and where brands appeared in the conversation.